Global sports company PUMA has launched the second chapter of its largest marketing campaign in a decade, “FOREVER. FASTER. – See The Game Like We Do”. This exciting new phase is fully dedicated to the UEFA Euro 2024 and the 2024 Copa América. Let’s dive into the details of how this campaign aims to captivate sports fans around the world.
The global sports brand, has been pushing the boundaries of athletic performance and fashion for over 75 years. Founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, PUMA emerged from a family feud with Adidas, the company founded by Rudolf’s brother, Adolf Dassler. Since its inception, PUMA has been dedicated to creating innovative sportswear and footwear, becoming a staple in the world of athletics and lifestyle fashion. From pioneering the first-ever football boot with screw-in studs in 1952 to collaborating with high-profile designers and celebrities, PUMA has consistently been at the forefront of sports innovation and culture (MacRumors) (HT Tech).
The Heart of the Campaign
PUMA’s Bold Marketing Move
Now, PUMA is making waves again with its new global campaign, “FOREVER. FASTER. – See The Game Like We Do.” This is the brand’s first worldwide campaign in a decade, and it’s a big deal. It’s all about showcasing speed, a core value for PUMA, through the lens of major football events like UEFA Euro 2024 and the 2024 Copa América. The campaign features top football stars like Jack Grealish and Neymar Jr., emphasizing how quick decisions and reactions can change the game. The message is clear: PUMA sees sports differently, and they want fans to experience that unique perspective (HubSpot Blog) (Adweek Events).
A Celebration of Speed
PUMA’s campaign, “FOREVER. FASTER. – See The Game Like We Do”, emphasizes the importance of speed in football and beyond. Speed is a critical element for players on the pitch who must make split-second decisions. This campaign aims to show how PUMA embodies this speed both in its products and brand philosophy.
PUMA’s new chapter kicks off with spin-offs dedicated to two major football events of 2024 – the UEFA Euro 2024 and the Copa América 2024. These campaigns feature top football stars like Jack Grealish, Antoine Griezmann, and Neymar Jr. to tell the story of speed and excellence in sports.
Comprehensive Media Strategy
PUMA’s Vice President of Brand and Marketing, Richard Teyssier, highlighted the company’s dedication to enhancing its brand presence through a blend of traditional and innovative media strategies. This includes leveraging social media platforms and collaborating with influencers to create engaging content.
Max Pollack, co-founder & managing partner of MATTE Projects, emphasized their collaborative efforts with PUMA to redefine the brand’s promise of being “Forever. Faster.” MATTE Projects is known for working with high-profile brands like KITH, Cartier, and YSL Beauté.
Exciting New Content
Star-Studded Brand Films
PUMA has produced two captivating brand films for this campaign. These films feature football icons such as Christian Pulisic, Javier “Chicharito” Hernández, and Kai Havertz. You can watch the EURO brand film here
You can also check out the COPA brand film here:
Future Campaigns
Later this year, PUMA will extend its campaign to include dedicated content for the 2024 Summer Olympics, further solidifying its commitment to sports and performance.
For the full press release, visit Business Wire.
Impact on the Marketing World
So, what does this mean for the marketing world? Well, PUMA is setting a new standard for how brands can leverage major sporting events to boost their presence. By creating a cohesive and exciting narrative around speed and performance, PUMA not only highlights its product strengths but also engages with a global audience on a deeper level.
This campaign is being rolled out across various media channels, including social media, TV, and outdoor advertising, showing a modern, integrated approach to marketing. This strategy is likely to inspire other brands to think bigger and more creatively about their marketing campaigns (HubSpot Blog) (Adweek Events) (HT Tech).
Bringing Sports and Culture Together
PUMA’s campaign also bridges the gap between sports and culture. Featuring a mix of football icons and leveraging the excitement of events like the UEFA Euro and Copa América, PUMA is tapping into the global passion for football.
This approach not only appeals to sports fans but also to those who admire these athletes as cultural icons. It’s a smart move that broadens PUMA’s reach and reinforces its brand as a trendsetter in both sports and lifestyle sectors (MacRumors) (HT Tech).
A New Era of Brand Engagement
Ultimately, PUMA’s latest marketing push signals a new era of brand engagement. By focusing on dynamic storytelling and utilizing a mix of traditional and digital media, PUMA is creating a memorable and impactful brand experience.
This campaign not only highlights the brand’s commitment to speed and performance but also demonstrates its ability to adapt and innovate in the fast-changing world of marketing. For the marketing industry, PUMA’s strategy is a reminder that bold, integrated campaigns that resonate with both sports and culture can significantly enhance brand visibility and consumer connection (HubSpot Blog) (Adweek Events).
Conclusion
PUMA’s “FOREVER. FASTER. – See The Game Like We Do” campaign is a dynamic and comprehensive effort to connect with sports fans globally. By focusing on speed and leveraging top football talent, PUMA is set to make a significant impact in 2024.